Marketing Leader for Startups
I help Series A round startups grow revenue by building marketing operations. Experienced in:
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Crafting GTM and marketing strategies.
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Shaping product-market fit.
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Building marketing teams.
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Developing brand identity.
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Scaling customer acquisition.
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Launching new marketing channels.
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Building customer relationships.
Success Story
How Scalable Customer Acquisition Helped a FinTech SaaS Company Achieve Profitability
Company: B2B FinTech SaaS specializing in accounting software for SMEs.
Problem: The company reached product-market fit with 500+ paying customers but struggled with profitability and stagnant customer growth. They needed scalable marketing strategies to unlock growth.
My Role: Chief Marketing Officer.
My Goal: Increase monthly sales by developing a scalable customer acquisition system.
Results. I scaled customer acquisition, increasing sales by 65% and reducing customer acquisition costs (CAC) by 20%, enabling the company to achieve profitability.
How I achieved these results:
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Scaled PPC media buying campaigns to drive qualified traffic.
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Established a partnership program with Managed Service Providers (MSPs) to expand market reach.
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Implemented a targeted PR strategy to increase brand visibility.
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Built and led a high-performing marketing team.
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Streamlined the content production process to improve efficiency and enhance the quality of brand content.
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Set up advanced SaaS analytics to measure performance and optimize strategies.
How I can help to enhance your business outcomes
I help to create reliable marketing systems aligned with business goals by using data-driven decisions, relevant marketing tools, and agile management methodologies.
Chief Marketing Officer
I'll take ownership of all marketing areas: strategy, team management, customer acquisition, CRM marketing, campaign management, analysis, and brand marketing.
I use a systematic, data-driven approach to align marketing teams with business goals.
Marketing & Business Consultant
I’ll review business processes and identify opportunities that resonate with your goals. We'll select effective marketing tools and strategies tailored to your unique needs.
I reach a panoramic perspective of the business landscape to oversee small changes that can lead to significant results.
Marketing Service Provider
I'll implement a needed marketing tool: launch campaigns on Google or Facebook, create a website, conduct research, design brand identity, or develop a social media presence.
I plan and manage all stages of the project, providing my hands-on expertise and gathering other specialists needed to deliver success.
If your business is affected by war, you can get my services for free.