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Marketing Leader for Startups

I help startups build revenue streams. Experienced in:

  • Crafting GTM and marketing strategies.

  • Shaping product-market fit.

  • Building marketing teams.

  • Developing brand identity.

  • Scaling customer acquisition.

  • Launching new marketing channels.

  • Building customer relationships.

Oleh Matiash, Marketing Specialist

I help startups get to the next stage

I help startups clarify their business models, align products with market demands, launch acquisition and testing campaigns, design go-to-market strategies, establish product-market fit, set up scalable marketing systems, and sustainably grow revenue.

Pre-Seed Package 

While you are working on your prototype, I will help you:

  • Create a pitch deck

  • Define key business model elements:

    • customer segments

    • communication channels

    • customer relationships

    • revenue streams

  • ​​Prepare the first marketing campaign

$2,500, 1 month

+3 months free support

Seed Package

I will strengthen your MVP:​​

  • Conduct market research and align product strategy with the market

  • Define ideal customer profiles

  • Update your business model:

    • customer segments

    • communication channels

    • customer relationships

    • revenue streams

  • Plan future GTM strategy

  • Build a foundation for branding

  • Plan and manage 3 marketing campaigns to test market hypotheses

$3,000/mo, 3 months

+6 months free support

Fractional CMO

Strategic marketing leadership to achieve product-market fit without committing to a full-time executive salary.

I'll take ownership of all marketing areas: GTM strategy, customer acquisition, revenue team development and management, CRM marketing, campaign management, analysis, and brand marketing.

$3,600/mo

50 hours/mo

free-help

We can tailor specifics to your needs. Let's figure it out together – start with a free discovery call. 

Success Story

How Scalable Customer Acquisition Helped a FinTech SaaS Company Achieve Profitability

Company: B2B FinTech SaaS specializing in accounting software for SMEs.
Problem: The company reached product-market fit with 500+ paying customers but struggled with profitability and stagnant customer growth. They needed scalable marketing strategies to unlock growth.
My Role: Chief Marketing Officer.
My Goal: Increase monthly sales by developing a scalable customer acquisition system.

Results. I scaled customer acquisition, increasing sales by 65% and reducing customer acquisition costs (CAC) by 20%, enabling the company to achieve profitability.

How I achieved these results:

  • Scaled PPC media buying campaigns to drive qualified traffic.

  • Established a partnership program with Managed Service Providers (MSPs) to expand market reach.

  • Implemented a targeted PR strategy to increase brand visibility.

  • Built and led a high-performing marketing team.

  • Streamlined the content production process to improve efficiency and enhance the quality of brand content.

  • Set up advanced SaaS analytics to measure performance and optimize strategies.

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